Privacy Policy

This policy explains how Lively handles the personal information you give us on our website when you download a parent resource or sign up to our newsletter. It applies to the Lively website only. Use of the Lively Kids app is covered by the full Lively Privacy Policy [Lively Privacy Policy link].

Lively is operated by Truth and Dare Pty Ltd (ABN 63 667 565 264), trading as “Lively Digital”, Unit 3/34 Mullumbimbi Street, Brunswick Heads NSW 2483. We handle personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and send marketing emails in line with the Spam Act 2003 (Cth).

Our Privacy Officer is Rinat Strahlhofer: email Privacy@areyoulively.com.au, or post to Privacy Officer, Lively Digital, Unit 3/34 Mullumbimbi Street, Brunswick Heads NSW 2483.

• When you fill in a form: your first name [and last name] and your email address. [If the form asks optional questions, such as your child’s age range or the topics you are interested in, we collect your answers. We never ask for your child’s name or date of birth on the website.]
• Your choices: whether you ticked the box to receive our newsletter, and the date and time you agreed, so we can show you consented.
• What you download: which resources you downloaded and when.
• Email activity: whether you open our emails or click their links, recorded by our email provider so we can see which content is useful.
• Automatically: like any website, our web host receives your device’s IP address and browser details when you visit. [We use [analytics provider] to understand how visitors use the site, which sets cookies on your device. You can block cookies in your browser settings.] [We do not use advertising or tracking pixels on the website.]

We do not collect payment details, your home address, your phone number or precise location through the website.

We use your information to:

• email you the resource you asked for, or a link to download it
• send our newsletter with parenting tips, new resources and news and offers about Lively, if you agreed to receive it
• keep a record of your consent and your unsubscribe requests
• understand which resources and emails are useful, so we can improve them
• keep the website secure and working
• answer your questions and meet our legal obligations

Downloading a resource does not sign you up to the newsletter. The newsletter tick box is optional and separate. If you leave it unticked, we email you only the resource you asked for [and one follow-up message about it].

We do not sell your information. We do not use it to show you ads on other websites or share it with advertisers or data brokers.

Our website forms are for parents, guardians and other adults only. You must be 18 or older to download a resource or join the newsletter. We do not knowingly collect personal information from children through the website.

If you think a child has given us their details, email our Privacy Officer and we will delete them.

We share your information only with service providers who help us run the website and send emails. Each is bound by an agreement or platform terms to protect it and use it only for our service.

We may also share the minimum necessary with lawyers, auditors and regulators where the law allows or requires it.

We take reasonable steps under Australian Privacy Principle 8 to ensure that overseas recipients handle your information in a way consistent with the APPs.

You can stop our newsletter at any time. Every email has an unsubscribe link, or you can email Privacy@areyoulively.com.au.

After you unsubscribe, we keep your email address on a suppression list so we do not email you again by mistake.

• Security: we limit access to your information to a small number of authorised people and use providers with industry-standard security. If we suspect a data breach, we will act promptly to contain and assess it, and notify the OAIC and affected people where the Notifiable Data Breaches scheme requires.
• How long we keep it: we keep your details while you are subscribed.
• Access and correction: you can ask to see (APP 12), correct (APP 13) or delete the information we hold about you. We respond within 30 days.
• Complaints: contact our Privacy Officer, Rinat Strahlhofer, at Privacy@areyoulively.com.au or to Privacy Officer, Lively Digital, Unit 3/34 Mullumbimbi Street, Brunswick Heads NSW 2483. We aim to acknowledge complaints within 7 days and respond within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner: www.oaic.gov.au, 1300 363 992, GPO Box 5288, Sydney NSW 2001.
• Changes: we may update this policy by publishing a new version on this page and updating the date above.